About me
I’m based in the UK but will sometimes be travelling around the globe, exploring new places — and writing about them, too.
Work
Experience
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I’ve always enjoyed writing but really fell in love with the craft during my university days in London. After graduating, I interned for a lifestyle magazine in Shanghai before joining a global marketing agency in Manchester. I also had a brief stint at a publishing house in the sunny Cayman Islands.
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Past
Present
I've been writing professionally for almost a decade now, including in-house and freelance for award-winning agencies, internationally-renowned companies, and numerous start-ups. I've had credits in major travel publications and worked on website copy and campaigns for countless well-known brands. Currently, I'm working in-house as a senior copywriter for Global Touring (part of Flight Centre Travel Group).
Future?
I'm constantly on the lookout for opportunities that'll let me flex my existing writing abilities and simultaneously allow me to develop new skills. Whether one-off freelance projects, temporary contract roles or full-time positions, I'm always open for a chat!
Skills
& Expertise
Writing
​I have 10 years of experience writing for digital and print. As well as SEO content, I’ve worked on editorial guides, guide books, infographics, product descriptions, brand copywriting, social media content, TOV, campaign concepts, UX copy, paid media, script content, email copy and whole web pages.
Editing
I believe editing and proofreading go hand-in-hand with writing. I’ve worked as an editor and editorial assistant on numerous projects, both as a freelancer and in an agency setting. I also have experience coaching and training other writers.
Content strategy
As well as working on specific briefs, I frequently come up with unique ideas and help develop full-scale marketing campaigns. I’m also able to utilise SEO research to suggest blog topics and frequently work on seasonal content projects.